Websites for local businesses.

More calls, more bookings, more enquiries. We build fast, mobile-friendly websites for trades, restaurants, salons and other local businesses around Ascot, Berkshire. Fixed prices, and most sites go live in 5 to 10 working days.

Fixed prices in GBP for business clients. No VAT is charged. You see the full price before you commit to anything.

Get a free homepage mockupSee your new homepage before you pay anything.

Pick a package

Each one is a fixed price with no surprises. Not sure which fits? Get in touch and we will tell you honestly.

Starter

A simple, professional site that makes it easy for customers to call or message you.

Sole traders and new businesses that need to look credible online quickly.

£495Founding clients: £345
or £49/month

Live in about 5 working days

  • 1 to 3 pages, built for phones first
  • Tap-to-call and WhatsApp buttons
  • Contact form that comes straight to your inbox
  • Google Maps and opening hours
  • Basic on-page SEO so Google understands what you do
  • One round of changes
Our recommended package

Business

A complete site for an established local business that wants more calls, bookings and enquiries.

Trades, salons, restaurants and shops that want to be found locally.

£995Founding clients: £695
or £79/month

Live in about 10 working days

  • Up to 6 pages
  • We write or polish your words after a short call
  • Google Business Profile set up or improved
  • Local SEO basics for your town and services
  • Simple enquiry tracking, so you can see what is working
  • A section for your Google reviews
  • Two rounds of changes

Growth

A bigger site with one extra feature that does some of the work for you.

Businesses covering several towns or services, or taking bookings and orders online.

£1,950Founding clients: £1,365
or £149/month

Live in 2 to 3 weeks

  • Up to 12 pages, including service and town pages
  • All the words written for you
  • One extra feature: online booking or deposits, a small shop (up to about 20 products), or a link to a tool you already use
  • Everything in Business
  • Three rounds of changes

Domain names and any third-party subscriptions (such as a booking system) are paid directly by you. Need something bigger or more complex? We will quote it.

Founding client offer.

We are opening 10 places for our first local clients. You get a better price and see your homepage before you pay.

Claim a founding place
  • 30% off any build: Starter £345, Business £695, Growth £1,365
  • A free homepage mockup before you pay anything
  • Pay 50% to start and 50% when the site goes live

The discount comes with no strings attached. You do not need to leave a review or let us feature your site to get it.

Prefer to
pay monthly?

From£49/month

Spread the cost instead of paying for the build in one go. Hosting and care are included.

  • Starter £49, Business £79 or Growth £149 a month
  • Hosting and care included (Essential care on Starter and Business, Plus care on Growth)
  • 12-month minimum, then rolling monthly
  • After 24 months the site is yours. You can buy it out sooner by paying the remaining build balance
Ask about pay monthly

Care plans.

We look after your site once it is live, so you can get on with running your business. Cancel with 30 days' notice after the first 3 months.

Essential care

£35/month

Your site kept online, secure and up to date.

  • Hosting and SSL certificate
  • Backups, updates and security checks
  • Uptime monitoring
  • 30 minutes of small changes each month

Plus care

£65/month

Essential, plus regular help keeping your Google listing active.

  • Everything in Essential
  • 1 hour of changes each month
  • A monthly Google Business Profile post and review check
  • A short monthly report
  • Changes made by the next working day

Growth care

£149/month

Ongoing local SEO to help you show up for more searches.

  • Everything in Plus
  • 2 to 4 Google Business Profile posts a month
  • One new service page, town page or article a month
  • Monthly ranking and enquiry report

How it works.

Simple, quick and no jargon. You always know what happens next.

  1. A quick chat

    Tell us about your business, your customers and what you want the site to do. A short call or email is enough.

  2. Free homepage mockup

    We design your homepage first so you can see what you are getting before you pay anything.

  3. Approve and start

    Happy with it? Pay 50% and we build the rest of the site.

  4. Check it over

    You review the site on your phone and computer and tell us what to change.

  5. Go live

    Pay the remaining 50% and your site goes live, usually within 5 to 10 working days.

Extras.

Add these to any package. Prices are fixed, and we agree them before we start.

Google Business Profile setup
£95
Extra page
£75
Copywriting for Starter sites
£60 per page
Online booking (Fresha, Treatwell, Square, Calendly and similar)
£195
Booking with deposits or reminders
from £495
Online shop (up to 20 products)
from £795
Logo and simple brand kit
£195
Business email setup
£45
Moving an existing site, keeping your Google rankings
from £195

Need an app, a client portal or something custom? See apps and web apps

Common
questions.

Anything else? Email hello@subtlestandard.com and you will get a reply from Luke.

Do I own my website?

Yes. Once a build is paid for, the site is yours, and your domain stays in your name. On a pay-monthly plan, the site is yours after 24 months, or sooner if you buy out the remaining build balance.

Do I have to write the words myself?

Not on Business or Growth. We write or polish the words after a short call about your business. On Starter you can supply your own text or add copywriting for £60 a page.

How quickly can my site go live?

Starter sites usually go live in about 5 working days and Business sites in about 10. Growth sites take 2 to 3 weeks. The main thing that affects timing is how quickly we get your photos, details and feedback.

I already have a website. Can you replace it?

Yes. We can rebuild it and move it across, keeping the pages Google already knows about so you do not lose your place in search results. Moving an existing site starts from £195.

Will it work on mobile phones?

Yes. Most of your customers will find you on a phone, so every site is designed for phones first, with tap-to-call and quick ways to get in touch.

Do these prices include VAT?

No VAT is charged. Subtle Standard is not VAT registered, so the price you see is the price you pay. The proposal shows every unavoidable known charge before acceptance.

See your new homepage first.

Tell us about your business and we will send you a free homepage mockup.

Get my free mockup