Website audits that turn uncertainty into a useful plan.
A focused review of technical SEO, performance, accessibility, content and the route to enquiry, followed by a prioritised action plan your business can use.
Start with evidence before choosing the project.
An underperforming website does not automatically need replacing. The audit finds out whether the useful next move is a repair, an improvement sprint or a deeper redesign.
Search visibility is unclear
Important pages may be hidden, duplicated or sending mixed signals about what they cover.
The site feels slow or unstable
Large assets, layout shifts or front-end work may be making real visits harder than the design suggests.
People reach the site but do not act
The offer, proof, navigation or enquiry route may be asking visitors to solve too much for themselves.
The team disagrees about what to fix
A shared evidence base can replace competing opinions with a practical order of work.
What is a website audit?
A website audit is a structured review of the technical, content and experience issues that affect whether a site can be found, understood and used. It connects individual findings to the pages, journeys and business outcomes they affect.
The useful output is not a larger score. It is a smaller, ordered list of decisions with enough evidence for somebody to act on them.
One review, four connected lenses.
Search, speed, accessibility and conversion are not isolated checklists. The audit reads them together so one recommendation does not create a new problem somewhere else.
- 01
Search foundations
Check whether search engines can discover, understand and correctly index the important pages.
- Crawlability, robots and sitemap review
- Canonical, redirect and status-code checks
- Titles, descriptions and heading structure
- Internal links and priority-page visibility
- 02
Performance and access
Review the technical and interaction issues that make the experience slow, unstable or difficult to use.
- Core Web Vitals on agreed priority pages
- Mobile layout and interaction checks
- Keyboard, contrast and content-structure spot-checks
- Image, font and front-end delivery risks
- 03
Message and journey
Test whether the site explains the offer and gives the right people a convincing route to the next action.
- Homepage and service-page clarity
- Navigation and information architecture
- Proof, calls to action and form friction
- Content gaps and duplicated responsibility
- 04
Action plan
Turn the findings into a practical sequence that separates urgent fixes from larger opportunities.
- Findings grouped by impact and effort
- Evidence and affected pages recorded
- Recommended order of work
- Review session and implementation routes
A useful first engagement, from £495.
The starting scope covers one public website with up to 25 representative pages or page types. It includes the review, prioritised action plan and a session to explain the findings.
Read the full scope and exclusionsFix first
Indexation, broken journeys, serious usability problems and issues that expose the business to avoidable risk.
Improve next
Performance, content, accessibility and conversion opportunities that can be handled as focused work.
Plan properly
Structural, platform or content problems that need a redesign rather than a long series of patches.
The audit does not lock you into the next project.
The output is written to stand on its own. You can ask Subtle Standard to implement it, give it to your existing team or use it to prepare a better brief for a larger piece of work.
Website audit questions.
The boundary matters. These answers explain what the starting service does and does not promise.
What does a website audit include?
The starting audit reviews technical search foundations, page performance, mobile behaviour, accessibility risks, content hierarchy, navigation and the route to enquiry. It ends with a prioritised action plan rather than an unfiltered export from an automated tool.
Is this the same as an SEO audit?
Technical SEO is one part of it. The review also considers whether people can understand the offer, use the site on real screens and complete the actions the business needs. Backlink campaigns, ongoing content production and ranking guarantees are not included.
How much does a website audit cost?
A focused website audit and action plan starts from £495 for one public website with up to 25 representative pages or page types. Larger, multilingual, ecommerce or application sites are quoted after their size and complexity are understood. Prices are for business clients. No VAT is charged.
Can you implement the recommendations?
Yes. The findings can become a focused improvement sprint, a website redesign proposal or a handover for your existing team. Implementation is scoped separately so you can use the audit without being locked into a larger project.
Will a website audit improve our Google rankings?
The audit can identify technical, content and experience issues that limit a site's usefulness or search visibility. Fixing them can improve the foundation, but no audit or studio can guarantee rankings, traffic, enquiries or sales.
Make the next website decision with evidence.
Share the live website and what feels wrong. We will confirm whether the focused audit is the right starting point.
Book a website audit